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IJP & SM
June 28, 2021
Mindsparkle Mag
IJP & SM give property development a fresh, editorial confidence on Reform Property. An enormous condensed sans-serif headline spells out “Reform” across the top of a pale grey page, its stretched letterforms instantly commanding attention. Below, a detailed architectural render of a red-brick housing scheme nestled among trees fades softly into the background, paired with the quiet promise to “help transform the landscape of property development.” The balance of monumental type, generous whitespace and warm photorealistic imagery makes the brand feel both ambitious and grounded. It is a smart demonstration of bold typography anchoring a modern web design.
Credits: IJP & SM
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