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Freeform
July 25, 2021
Mindsparkle Mag
Freeform gives Matsu a cinematic, atmospheric portfolio that feels more like a film still than a website. The hero image is pure mood: two silhouetted figures inside a smoky vehicle, lit with theatrical green and orange, as a pair of blue sneakers float weightlessly among cardboard boxes. A brushy, hand-drawn “Matsu” logotype sits top-left, with a discreet menu, cart and an Awwwards nominee badge rounding out the frame. The dramatic photography and moody lighting instantly set a high creative bar. Visit Matsu Photography for a showcase where bold art direction carries every frame.
Credits: Freeform
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