Mindsparkle*

Artworld Agency

October 09, 2021

Mindsparkle Mag

Artworld Agency

Artworld Agency introduces itself through pure typography on this crisp, gallery-white homepage for Artworld. The talent roster — names like Emma Tempest, Guy Aroch and Daniel Jack Lyons — is set in an elegant mix of roman and italic serif, each tagged with small photographer, director or casting credits. Anchoring the page is a colossal, ultra-bold “ARTWORLD” wordmark that spans the full width in heavy black sans-serif, a confident counterpoint to the delicate names above. The near-total absence of imagery is a deliberate, self-assured move that puts the agency’s people and its type craft front and centre. It is minimal, magazine-like art direction where typography alone sets the tone.

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