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Artem Militonian & DoThingsNYC
August 04, 2022
Mindsparkle Mag
Created by Artem Militonian & DoThingsNYC, 520W28 is a digital tribute to Zaha Hadid's celebrated residence on West 28th Street, and it opens with breathtaking restraint. Almost the entire screen is given to a single, enormous pale-greige wordmark — '520W28' — with the quiet credit 'By Zaha Hadid' set beneath. The vast whitespace and understated tone let the architecture's prestige speak through sheer typographic scale. Nothing competes for attention; the confidence lies entirely in what is left out. It is elegant, gallery-like typography and a masterclass in minimal web design.
Credits: Artem Militonian & DoThingsNYC
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