Mindsparkle*

Sixty Two

April 17, 2021

Mindsparkle Mag

Project Lima: Positive Shifts

Sixty Two frames a thoughtful essay as a calm, considered reading experience with Positive Shifts for Project Lima. On a deep charcoal ground, a classic serif “Positive” meets a hand-drawn teal “shifts”, pairing editorial gravity with a human, sketched warmth. The standfirst — “Three considerations for designing more humane digital experiences” — sets a reflective tone, while a looping hand-drawn “Scroll” arrow gently invites the reader onward. Restraint is the whole point: generous space, quiet contrast and expressive typography do the talking. It is an elegant piece of editorial web design that practises the humane thinking it preaches.

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