Mindsparkle*

CTHDRL

April 18, 2021

Mindsparkle Mag

Happy Face Experiment

CTHDRL turns a music release into an immersive online show with Happy Face, an interactive experience for Jagwar Twin. The landing frame layers a vintage mushroom-cloud detonation with an acid-yellow wireframe smiley, splicing apocalypse and pop optimism into one unsettling image. Terse instructions — “Turn your speakers up”, “Put on a happy face” — and a single “Start the show” cue invite visitors into a full audiovisual ride. The retro-futurist art direction and glowing WebGL globe give it a knowing, cinematic edge. It is a bold slice of interactive design that makes a song feel like an event.

Your weekly Best of is ready

Stay on top of this week's design. Insights, top picks & more.

We respect your inbox.

close

Submit

Submit your Design case study, Website or Job listing. Request an interview or brand promotion.

Plus

Become a Plus reader. Gain access to exclusive content, featuring unseen project insights and more.

Pro

Join the Pros. Gain maximum visibility on Mindsparkle & access to all premium features.