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Moooi - Beauty Blooms cover image

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Build in Amsterdam

DATE

June 10, 2021

EDITOR

Mindsparkle Mag

Moooi - Beauty Blooms

Build in Amsterdam conjured a dreamlike world for Moooi — Beauty Blooms, and the opening frame sets the tone immediately. A deep, star-scattered night sky stretches edge to edge, with an elegant thin serif spelling out “Beauty Blooms” beneath a delicate “Moooi presents”. A single luminous petal drifts through the dark, a sound toggle hums in the corner, and a quiet “Scroll to discover” invites the visitor deeper. It is cinematic, sensory interactive design, with art direction that trades loud graphics for atmosphere and restraint. The effect is luxurious and a little magical, exactly the mood a design house like Moooi calls for.

Credits: Build in Amsterdam

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