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Timothy Masek and Marisa Lim
January 28, 2019
Mindsparkle Mag
Timothy Masek and Marisa Lim gave Moon, a same-day cake delivery concept for New York, a bright and playful personality. A cheerful blue gradient hero cradles a crisp white cake box stamped with a colourful, multi-hued "Moon" logotype, setting an inviting, optimistic tone. Below, a grid of softly illustrated cakes sits under little glass domes, inviting visitors to vote for their favourites, a smart, gamified way to gather interest before launch. Clean typography, pastel packaging and generous white space keep the whole experience feeling light and appetising, carried along by charming illustration. It is a sweet, well-considered piece of web design with genuine charm.
Credits: Timothy Masek and Marisa Lim
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