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Thierry Ambraisse

June 19, 2017

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Les Petites Culottees

Thierry Ambraisse brings a warm, intimate sensibility to Les Petites Culottees, a French lingerie project whose homepage pairs soft boudoir photography with a striking serif headline. The word "OFFBEAT" stretches boldly across the image in elegant high-contrast type, its refined letterforms a lovely counterpoint to the relaxed, early-morning mood of the shot. Beneath it, a gentle "Collection Quotidienne" introduction and a soft rounded "Voir la collection" button keep the layout tender and inviting. The result is confident art direction where restrained typography carries all the emotion the brand needs.

Credits: Thierry Ambraisse

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