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Beaubourg.

September 19, 2016

Mindsparkle Mag

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JEM Jewellery Ethically Minded

Beaubourg. brought a serene, editorial sensibility to JEM Jewellery Ethically Minded, a Parisian house committed to ethical gold. The site is built almost entirely from light — soft grey product shots of angular octagonal rings float in expanses of white, framed by a slim serif logotype and a discreet vertical menu. Elegant justified type and generous spacing give the pages the calm of a printed lookbook, letting each delicate piece breathe. It is a beautifully restrained work of web design and art direction that mirrors the purity of the jewellery itself.

Credits: Beaubourg.

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