Plus
Menu
Build in Amsterdam
October 30, 2018
Mindsparkle Mag
Build in Amsterdam brings its signature restraint to ETQ Amsterdam, a menswear label built on eliminating over-accessorised branding. The store is a masterclass in editorial calm: acres of white space, a refined type pairing and moody grey product photography that treats each boot and low-top like a museum object. A single line — “premium design products that last, with aesthetics that match the quality” — sums up both the shoes and the site. Even the shopping grid feels considered, with muted tones and generous margins that let the footwear breathe. It is a beautifully understated piece of e-commerce web design and art direction where less genuinely is more.
Credits: Build in Amsterdam
More in Web Design
Includes freebie bundle, unseen BTS insights and more.
