Mindsparkle*

Anagrama

January 17, 2019

Mindsparkle Mag

Balzac

Anagrama brings its signature polish to Balzac, a mixed-use residential development rising in Monterrey, Mexico. A dramatic night-time skyline render opens the page beneath towering condensed lettering that reads "A place to live for," while soft blush-pink accents warm an otherwise crisp, editorial layout. Big numeric callouts, a "Natural Skyline" gallery and playful oversized amenity headlines guide the story with rhythm and restraint. It is aspirational and refined, using scale and elegant type to make property feel like a lifestyle. A confident showcase of real-estate web design and expressive typography, online at balzac.com.mx.

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