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Karl Anders
December 25, 2018
Mindsparkle Mag
Karl Anders gives Hamburg coworking space Gemeindehaus a bold, unmistakable identity built on scale and contrast. Enormous condensed forest-green lettering marches down a soft bubblegum-pink field, while a photographed event scene is wrapped around a floating 3D box, cleverly turning the offer, a 350€ desk, into a product you can almost pick up. The pairing of that punchy German display typography with a single playful 3D centrepiece is confident and memorable. It is graphic, energetic and completely its own thing. A great example of how a strong type-and-colour system can carry an entire brand.
Credits: Karl Anders
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