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Kasper Laigaard Studio
November 10, 2018
Mindsparkle Mag
For ESPN's feature on the NBA's greatest signature moves, Kasper Laigaard Studio turns a sports story into a bold pop-art spectacle. A magenta 3D-rendered player bursts mid-dribble through the massive white word "DRIBBLING," set against an electric sky-blue gradient that could not be more confident. The two-colour palette, oversized display type and clean pill-shaped call to action give the piece the punch of a magazine cover while inviting readers to "see the evolution of dribbling." It is playful, kinetic and instantly readable — exactly the energy the subject deserves. A great example of editorial storytelling elevated by sharp art direction.
Credits: Kasper Laigaard Studio
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