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Elephant
August 25, 2020
Mindsparkle Mag
Elephant describes itself as a creative company, and its site makes the pitch with commanding editorial flair. A sweeping black serif headline, Build Brand Cult for a New Era with cult set in italic, dominates a clean white stage, balanced by an oval-cropped image of a model in a dramatic pink Marc Jacobs gown. The generous negative space, elegant type and single high-fashion visual create a confident, gallery-like calm, while a tucked-away prompt invites visitors to see how the studio brought Marc Jacobs online. Every element feels deliberately curated and expensive. It is a striking exercise in branding and editorial design.
Credits: Elephant
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