Mindsparkle*

Maude Turgeon and Guillaume Lavallee

March 06, 2019

Mindsparkle Mag

Demande Speciale

Maude Turgeon and Guillaume Lavallée introduce their studio Demande Spéciale with a page that is all bold electric blue and confident black type. Long bilingual paragraphs in French and English carry a warm, slightly wry voice — the studio cheekily aims to bring its vision to “Montreal’s graphic design landscape… and eventually other planets.” A crisp full-length portrait of the two founders grounds the composition, set against tidy columns of services, awards and clients. The single-colour field and generous typographic scale give everything a clean, self-assured presence. It is a lovely example of restrained brand identity and editorial web design.

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