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Baunfire

October 24, 2018

Mindsparkle Mag

d.light: A Brighter Future

Created by Baunfire, this campaign site for solar-energy company d.light radiates warmth and optimism. A clean white canvas is punctuated by the brand’s signature orange, opening on a portrait of a child cradling a solar lantern beneath the line ‘Our Vision, Your Energy.’ Bold statistics — 80 million lives empowered, 20 million tons of CO2 offset — line-drawn icons and documentary photography, including a moment with President Obama, build an uplifting story of impact. The generous product shots of solar home systems and lanterns, alongside a wall of partner logos, make this a piece of web design where purposeful photography does much of the emotional work. d.light presents its mission with clarity and heart.

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