Plus
Menu
Sylvain Borgarino & Deadwater Studio
September 29, 2021
Mindsparkle Mag
Sylvain Borgarino & Deadwater Studio bring a cinematic calm to Cycles Cavale, where the homepage opens on a full-bleed black-and-white photograph of a rider slicing through a blurred city street. The monochrome treatment and gentle motion blur lend the bike brand an editorial, almost documentary elegance, while a finely drawn swallow monogram sits like a crest on the cyclist’s shoulder. A restrained French navigation — Nos vélos, Configurateur, Galerie — keeps the commerce quietly in the background so the imagery can lead. It is a beautifully understated piece of art direction, proof that an e-shop can feel like a fashion campaign. The result is refined web design that makes you want to ride.
Credits: Sylvain Borgarino & Deadwater Studio
More in E-Commerce
Includes freebie bundle, unseen BTS insights and more.
