Cherie Bumble presents her activewear label through a clean, photography-driven site. Crisp studio shots of models in vivid orange and black sportswear are set against bright white space, with a delicate, widely-tracked wordmark keeping the branding understated. A simple product grid introduces pieces like the Jaguar Jacket and Lollie Leggings, while a framed ‘Keep Updated’ block and an Instagram strip add a social, contemporary touch. The restrained layout lets the energetic imagery do the talking. It is a confident pairing of fashion photography and minimal web design.
Credits: Cherie Bumble
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