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BASIC®
February 21, 2019
Mindsparkle Mag
BASIC® turns the lens on its own studio in MOVES, a beautifully moody case study built like a printed magazine. Outlined display type announces "Ch. The Building 01" over a dramatic photograph of concrete architecture washed in soft pink light, before a bold pull-quote from Paul Brewer sets the agency's point of view. From there the layout walks through numbered zones — Entryway, Socialization — with a considered grid of interior photography against a near-black background. It is a sophisticated exercise in editorial web design, where restraint and rhythm do the talking. Explore it live at moves.basicagency.com.
Credits: BASIC®
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