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Something New
March 04, 2019
Mindsparkle Mag
Something New — “formerly Output” — opens with a lively collage that spreads case-study imagery across a bright white canvas. Fragments from an Oscar health project anchor the frame: membership cards, a hand-drawn phone illustration, an out-of-home poster and a soft beauty close-up, all stitched together beneath the bold line “Seeing the whole.” Thin vertical labels mark the studio name and a New York timestamp, lending a scrapbook-meets-editorial rhythm. The generous white space and confident black type keep the busy imagery feeling curated rather than crowded. It is an engaging piece of art direction and branding storytelling.
Credits: Something New
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