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Green Chameleon
November 04, 2018
Mindsparkle Mag
Green Chameleon conjures a wonderfully cinematic world for Asaro, a company crafting bespoke adventures for guests aboard luxury superyachts. The whole site is dressed in deep, near-black navy, with candlelit photography of pirates, opera singers and a weathered ship’s wheel emerging from the shadows like scenes from a film. Refined serif headlines — “Adventure Reimagined,” “Adventure without boundaries” — and a glinting golden compass lend it an air of old-world discovery and theatre. Numbered chapters and slow, immersive transitions invite you to explore rather than simply scroll. It is a richly atmospheric piece of art direction and web design that sells a feeling as much as a service.
Credits: Green Chameleon
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