Mindsparkle*

Platoon

October 18, 2018

Mindsparkle Mag

Platoon

Platoon presents its branding studio with cool, cinematic restraint on a near-black stage. A bold sans-serif promise — ‘Helping new brands start up & old ones start over.’ — sits above a moody, teal-lit video reel waiting behind a single play button. Monospaced navigation and a live date-and-time stamp lend a precise, workshop-like feel, and a simple ‘View work’ arrow points the way forward. Quiet and assured, Platoon’s site is a piece of web design that lets darkness, space and motion do the talking for a branding studio confident in its craft.

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