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Madeo
May 22, 2017
Mindsparkle Mag
Madeo designed this bold, single-colour site for the 50/50 Climate Project, an organisation pushing climate solutions into corporate boardrooms. The entire opening screen is washed in a confident, saturated red, with oversized ghosted "50/50" numerals drifting across the background as a graphic device. A clean white headline - "Climate change solutions for boards and beyond" - cuts straight to the mission, while a slim down-arrow gently invites the visitor to explore. The rounded, custom numerals and generous negative space give the identity a modern, purposeful feel. It is a striking, message-first piece of web design whose bold typography turns a serious subject into something visually arresting.
Credits: Madeo
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