Today, we want to enter a zen mode and listen to our bodies. Traditional Chinese medicine, or TCM, treats some issues and approaches treating aliments from a holistic perspective. We were captivated by Yours Truly minimal aesthetic. The creative mind behind its packaging design is from/u00a0Han Gao./u00a0

Yours Truly is a Chinese modern TCM supplement brand with a unique visual identity that superbly stands out from the competition. Experienced Han came up with a super clean concept. As it can be deduced, each color represents a different flavor for the complements. Still, the packaging includes in its label nutritional information. The color palette chosen for this project features some pale, pastel tones with a daydream style. We love the subtle tone difference between the label and the box color. Plus, a matching writing machine, vintage typography completes this minimalistic design for Yours Truly packaging. Every text block is perfectly aligned, and negative spaces play an essential role in the composition's harmony./u00a0

The overall project and art direction follow this minimal approach with a warm feel. It demonstrates that more is not always best./u00a0

Han Gao is an individual offering creative direction, branding, web, and graphic design. He has been working internationally with artists, musicians, fashion designers, programmers on various multi-field projects./u00a0