Premium wine. In a can. As a completely a new brand. From brand equity and identity to packaging and production management, we were able to help launch and position a new-school beverage in an old-school world. The founder of the WineSociety had a clear mission for her brand/u2014to make wine approachable and convenient by eliminating complexities and intimidation that innately exist in the wine industry. WineSociety employed Hyperquake/u2019s expertise to shift the narrative surrounding the wine industry today, to create and deploy a scalable business, and a brand platform that would support the scope of their projected growth. Over the 6 month project cycle Hyperquake managed the process and the vendors from concept to launch. The result was an optimized brand with a marketable design and insta-worthy narrative that changes the way that drinking wine is perceived.