Lager has been out of the spotlight for a while,/u00a0but discerning drinkers are beginning to appreciate the subtle complexities of pilsner./u00a0Having positioned, named and created the Vocation brand and original line-up in 2015, Robot Food/u00a0took the same rebellious and irreverent/u00a0approach for the lager, choosing /u2018crisp and fresh/u2019 as our/u00a0design strategy. /u00a0Against a clean white background which captures the lager/u2019s fresh flavours, Robot Food/u00a0added bright neon flashes of spray can paint. These slashes of vibrancy encapsulate the brand/u2019s distinctive character and also differentiate the three inaugural SKUs /u2013 Pure Pilsner, Yakima Pilsner and Dirty Pilsner./u00a0The bold designs, colourways and punchy tone of voice work together to express Vocation/u2019s dynamism and self-confidence with delicious clarity, while the Vocation logo takes centre-stage for a louder, prouder brand expression.