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Wir Modellbahner cover image

PAPA TOM

April 03, 2020

Mindsparkle Mag

Wir Modellbahner

papa tom designed the visual identity and campaign "Wir Modellbahner". They initiated the change in image of the model railway hobby. The goals: to surprise, evoke pride and enthusiasm for the hobby. Alongside to the film, central components of the offensive were print advertising, social media with its own YouTube and Instagram channels and a community website.

 

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