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Uber Logotype Redesign cover image

Uber

October 28, 2016

Mindsparkle Mag

Uber Logotype Redesign

As part of UBER's/u00a0new visual identity redesign in February 2016, the company/u00a0launched a new logotype to reflect the ongoing evolution of UBER. In 2010, UBER launched as a way for 100 friends in San Francisco to get luxury rides/u2014everyone/u2019s private driver. Today, the company is/u00a0a transportation network spanning 450 cities in 70 countries. That network delivers food and packages, as well as people, all at the push of a button. And thanks to services like uberX and uberPOOL,/u00a0UBER has/u00a0gone from a luxury option to an everyday transportation option for millions of people all over the world.

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