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Socio Design
June 24, 2016
Mindsparkle Mag
Twice is a Chinese fashion accessories brand formed by Tina Tian and Dr Mirko Wormuth in Beijing, 2007. Since the brand/u2019s inception, Twice have grown to become one of China/u2019s top accessories brands, establishing 16 stores in Beijing, Tianjing and Chongqing and have helped shape China/u2019s emerging /u2018fast/u2019 fashion industry.
Socio Design were commissioned by Twice to rebrand their identity with the aim of building on their success in mainland China whilst simultaneously preparing for a move into international markets. Their/u00a0comprehensive rebrand involved reworking existing visual language elements to take into consideration the/u00a0brand's/u00a0new global target audience.
Socio Design/u00a0designed a visual identity that communicated their positioning of /u2018special moments/u2019 and /u2018feminine confidence/u2019 through an elegant new marque. This /u2018wishbone/u2019 formed the basis of the new scheme and was designed to act as shorthand for the brand. This was combined with a colour palette of pastel and grey tones to complete a simple, elegant identity.
Creator: Socio Design
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