The Shirt Factory was founded in 1988 by fashion designer Linne?a Braun with the idea to create shirts with high quality at a competitive price. A philosophy they still cling to. Fashionable shirts with perfect fit, finish and high quality has been their hallmark since the start. Bold was asked to create a new visual identity for The Shirt Factory that should revitalize the brand to the Swedish market. The project included a new logotype, color palette, patterns, signage, packaging etcetera. A crest made up of tailoring equipment paired with a strong yellow color are the main carriers of the new identity. The crest signals quality and attention to detail, and the yellow color signals a youthful cockiness and make them stand out among the competition. Project partners: Elisabeth Toll, Martin Brunn, Erik Hemmingson