/u201cThe Concrete Project/u201d/u00a0is a side project Murmure has initiated and developed in partnership with the Premi/u00e8re Presse workshop. It enables silk-screen and gold leaf printing to be achieved on communication material made out of premium concrete.

After creating/u00a0concrete business cards back in 2010, the agency wanted to take the idea one step further. Murmure and the/u00a0Premi/u00e8re Presse/u00a0workshop have therefore developed a process and techniques which enables many formats to be produced. Thanks to concrete which proves ultra-resistant and remarkably delicate (between 3 and 4 mm thick), the agency was able to design premium concrete communication material which proves fine, elegant and features many matter details.

An artisanal and custom-designed production in our workshops in Paris enables manufacturing to be followed up from the stage where the material is being prepared up to delivery, not to forget the printing process. Applying the gold leaf, so delicate, offers a perfect contrast with the material hosting it: concrete, its texture, its irregularities and its roughness.