Kevin Teh designed Sydney Sak/u00e9 Society - A brand identity project for a sak/u00e9 organisation in Sydney. As an organisation that aims to bridge the gap between the niche sak/u00e9 culture and Sydney/u2019s vibrant food and entertainment scene, Sydney Sak/u00e9 Society needs a modern, non-clich/u00e9 and Western-friendly Japanese image.
With this approach in mind, the omission of Japanese characters and traditional Japanese aesthetics (e.g. brush strokes and washi paper) forms the basis of the design direction.
Creator: Kevin Teh














