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LG2
February 27, 2019
Mindsparkle Mag
Brand identity and packaging for Stefano Faita and Michele Forgione/u2019s first line of ready-to-serve grocery products. Shelves have been stocked with four varieties of canned tomato sauce (Tomato and Basil, Marinara, Arrabiata and Ros/u00e9e) featuring an eye-catching graphic design that breaks from the usual codes of the category. The concept/u2019s originality produced a real, appealing identity and packaging that leaps out. This attention to detail is echoed in the label/u2019s graphic layout, which was developed around a polygon representing the geographic limits of Little Italy in Montreal and in the typographic treatment unique to each sauce.
Creator: LG2
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