Beautiful branding for Stage 12 /u2013 Hotel by Penz, a hotel in Innsbruck, Austria. Created by Icarus creative, also in Austria.

A modern city hotel has opened in the centre of Innsbruck, on the site of a former theatre. The new CD aims to transport both visually and verbally the hotel/u2019s special location on one of Innsbruck/u2019s main shopping streets as well as its international flair. The studio/u00a0wanted to make the hotel an urban stage. The name and logo form the basis for an outstanding performance that enables the hotel/u2019s fresh charm and elegant character to be in the spotlight. This core idea is reflected in all printed media and advertising material. Instead of the typical Tyrol clich/u00e9s and local tourism messages, the studio wants to use an international design language. Stylish illustrations and eye-catching colour combinations will replace photos already seen a thousand times. Icarus will create a feel of genuine authenticity, far away from shiny brochures and menu covers made of artificial leather. The written messages speak an internationally understandable language /u2013 delivered with subtle nod and a wink.