SOMA furniture is designed for public spaces, with a focus on the environment between inside and outside,/u00a0such as; malls, atriums, stadiums, railway stations, bus stops and parks./u00a0The name SOMA was created from the first two letters of the founders daughters names: Sofie and Malin./u00a0The only existing asset in place was the name and furniture prototypes.

FOLD

created the entire branding, based on a unique and strong wordmark that represents the two daughters. By splitting up the wordmark in/u00a0parts based on the names, but together the two form one unified brand. The typographic system is inspired/u00a0by the structure of the wordmark and flows free in a rigid grid system./u00a0Furniture design:

SKAPA Design Studio

,/u00a0Photography:

Lotta Bildfeldt