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Socio Design
May 31, 2016
Mindsparkle Mag
Soap is/u00a0a new digital and mobile development agency based in London. They/u00a0differentiate themselves from their competitors through the craft and detail imbued/u00a0in their/u00a0service. Soap were keen to leverage this unique selling point and/u00a0establish themselves as a premium player in the desktop and mobile development/u00a0market./u00a0Socio Design/u00a0created/u00a0a brand story and identity system that represented Soap/u2019s distinct perspective/u00a0and applied it to both print and digital collateral. The result was a paradoxical/u00a0brand that reflected Soap/u2019s craftsmanship and tactile work ethic through 1930s/u00a0industrial insignia, pastel colours and metallic foils./u00a0This unusual combination helped to define a distinct brand style that/u00a0communicated the core values at the heart of the business, and set Soap apart/u00a0from their competitors./u00a0Printed material by Avenue Litho.
Creator: Socio Design
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