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Sid Lee Rebranding cover image

Sid Lee

November 16, 2018

Mindsparkle Mag

Sid Lee Rebranding

Beautiful rebranding for Sid Lee, done in-house by Sid Lee Montr/u00e9al.

As Sid Lee reached 25 years of age, the studio took a look at the brief but packed history, and made the following realizations: first, they made it because they were always bold enough to try. Second, change has always been part of their DNA. Third, they change, but never for change/u2019s sake.

/u00a0

"This time, we change to stay relevant./u00a0

We change, to create what matters."

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