As Sid Lee reached 25 years of age, the studio took a look at the brief but packed history, and made the following realizations: first, they made it because they were always bold enough to try. Second, change has always been part of their DNA. Third, they change, but never for change/u2019s sake.
/u00a0
"This time, we change to stay relevant./u00a0
We change, to create what matters."
Creator: Sid Lee









