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Ragged Edge
November 16, 2016
Mindsparkle Mag
Branding for a revolutionary new garment, designed/u00a0to liberate every woman/u2019s sense of style. The design studio Ragged Edge/u00a0used a powerful ideology to create a brand that would connect with women of all ages./u00a0The logo, with its shimmying /u2018I/u2019, is elegant yet playful. Loose, expressive layouts and plenty of negative space help the brand to convey freedom, while the colour palette communicates a sophisticated femininity./u00a0Models were encouraged to express themselves, with art direction emphasising space and freedom./u00a0The digital experience needed to flow as smoothly as the Shimmy itself. The design studio/u00a0kept the design simple and elegant. User journeys were carefully designed to make a purchasing a Shimmy effortlessly intuitive.
Creator: Ragged Edge
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