Naked bureau designed the branding for Ryabchick. Ryabchick are thin chicken filet slices with soy sauce. Air dried and crunchy. Ryabchick has only 2 ingredients — soy sauce and chicken filets. Uses almost no salt and is being dried at higher temperatures, than regular curing. That’s why it’s a healthier protein snack for those, who are constantly on the run.

So Ryabchick is a viable healthy snack option. But concumers are used to see dried meat products only as beer snacks and really miss the healthy part — it`s nutritious and satisfying without the use of frying oils, or preservatives. Thats why agency`s task was to differentiate the product from the usual category and to communicate new the idea, that Ryabchick is as much a beer snack as it is a healthy snack.