Beautiful identity created by New York-based kalssonwilker for the Reykjavik Art Museum.

The Reykjav/u00edk Art Museum is the preeminent art museum in Iceland, with three locations across the capital, each focusing on different decades and artists./u00a0

karlssonwilker developed the Museum/u2019s new identity and design system, which needed to speak to both local and international audiences. In previous years, the percentage of foreign visitors to the museum had surged from five percent to nearly fifty. The names of the three museums, their locations, and individual communications were inconsistent, and consideration was given to renaming them altogether. This, along with existing research suggested the identity to communicate a /u201cthree as one/u201d message, in a simple, easy to understand manner to first-time visitors as well as locals and long-term patrons of the museum/u2014/u201cthree as one/u201d/u2014as in /u201cone museum, three locations./u201d