Ref is a hair care brand with global ambitions building from Swedish simplicity and the notion of natural beauty.

Kurppa Hosk

landed the assignment of rejuvenating REF/u2019s brand./u00a0The global hair care industry is saturated with brands from the big market dominating FMCG players. The challenge for REF was to create their own place in the market. Building on REF/u2019s Swedish legacy of simplicity, quality, organic ingredients and consciousness became a natural starting point for REF/u2019s updated brand identity./u00a0

Kurppa Hosk

created a brand identity comprising simplistic elements /u2013 a sophisticated word mark, slim typography and modest, earthy colours. The colours were the foundation for the packaging system making it easy to navigate trough different product categories and individual products. Kurppa Hosk also designed REF/u2019s new website and collateral./u00a0Launched mid-2016, the new concept has already gained great success from professional hair studios and amongst consumers /u2013 both in the Scandinavian home market and in the US. These prioritised markets are the launch pad for further global growth.