Sun & Fun. Two things we need now, even more then ever. For sunscreen PritZ, Boutique Branding Agency Lex & Turner develops a colorful brand identity that evokes an instant holiday feel.

The vibrant colors and /u2018Brice/u2019 font type are a big fat nod to the 1970s and gives the sunscreen brand that /u2018retro feel good/u2019-look.

The quirky copy (/u201cBurn, M*F*, Burn") and animated sunshine character reinforce the playful nature of PritZ. The goal? Brighten the lives of sunbathers and stand out on store shelves.

PritZ is an Onomatopoeia: a word that phonetically imitates the sound that is describes. /u2018PritZ/u2019 is the sound a sunscreen tube makes when you squeeze it. Hard.

Happy Pritzing, boys & girls!