Pontus Frithof asked Bold/u00a0to create a name and visual identity for his new restaurant located at Arlanda Airport, Sweden/u2019s largest international airport./u00a0The restaurant is divided into three areas:/u00a0The Brasserie/u00a0a classic bistro with table service, the Market/u00a0inspired self-service, take-off/u00a0a take-way area for passengers./u00a0The ambition is to be Europe/u2019s leading airport restaurant and high quality, affordable prices and fast service were all important for success./u00a0The designer/u00a0were inspired firstly by/u00a0Pontus himself,/u00a0a colourful and charismatic/u00a0restauranteur and entrepreneur and also by the airport,/u00a0a location with/u00a0constant movement and energy. Bold/u00a0wanted a feeling of luxury but/u00a0with a touch of humour./u00a0Together with illustrator Klara Persson/u00a0Bold created/u00a0hand-drawn illustrations which became the foundation of the visual identity.