Marina Veziko created the branding and art direction for a California based, family-owned business Pauli & Sisters. Their first product /u2018Repair Serum/u2019 is a holistic hero oil for stretch marks, scars and uneven skin tone./u2028

/u201cIt starts with every ingredient being a hero ingredient. We don/u2019t pack our formula with ingredients for marketing purposes. Pauli & Sisters has 11 ingredients and all 11 are carefully formulated over a two year period to give your skin the love it deserves./u201d/u2028

The identity tries to steer away from typical organic cosmetics visuals by introducing vivid, saturated colors in the packaging and overall branding. Imagery and tone of voice is fun, playful and youthful./u2028 The slogan being /u201cGuardians of your skin/u201d, the abstract leaf shape pattern on the packaging is highlighting just that /u2013 hero ingredients from natural origins protecting and healing your skin.

Branding, packaging, art direction: Marina Veziko. Photography: Sara Urbanski. MUAH: Emma Puhakka. Web development: Oscar G/u00f3mez.