Patr/u00edcia Nery is a personal brand for a chef with over 10 years of experience and a strong reputation in high-end cuisine. The new branding has been done by Matheus Vignoli & Guilherme Lopes from Brasil

Although Patricia has well-known restaurants, she reached a point where she wanted to use her expertise to create exclusive menus for intimate events, birthdays, and weddings. That/u2019s when she realized she needed a unique Visual Identity for her brand.

Choosing a typographic logo for the Patricia Nery brand felt like a natural choice during our creative process.

The designers wanted a signature that was both delicate and impactful when paired with the rest of the visual identity. So, they stylized the typography and crafted unique characters that showcase the professional/u2019s individuality and strength.

The end result is a signature that lets the overall visual identity stand out while keeping the professional/u2019s name front and center, creating a strong connection with the target audience.

The Brand: Elegant. Loving. Exclusive. Caring. Contemporary. Creative.

The main challenge in creating this project was to combine two key elements: a visual identity that appeals to a high-end audience while also showcasing the love and care the Chef puts into every menu and dish.

The designers chose elegant fonts and a photographic style that treats dishes and drinks as works of art. These are paired with a warm color palette and a communication style that links food with human feelings and emotions.

Organic and adaptable graphic elements complete the visual identity, adding the dynamism and movement the brand needs.