The serotonin produced when we receive a text or email that says 'your order has arriver' is countless. Something similar happens to us with/u00a0Marina Veziko's work for Packhelp./u00a0 "What's in the Box" /u2013 A series of typographic mailer boxes designed by Marina Veziko for/u00a0Packhelp, a sustainable online supplier for custom-made packaging solutions. In an ideal world, all plans would see the light of day, and we'd have all the help we need to reach our goals. In reality, there's rarely a quick fix. For business owners everywhere, these words ring very close to home.

Packhelp x Marina Veziko acknowledges the struggle that small business owners experience and celebrate the different aspects of the entrepreneur lifestyle. The project aims to inspire authentic storytelling through packaging. The final design /u2013 a typographic pattern /u2013 showcases an endless box maze composed of the range of emotions and thoughts that entrepreneurs experience daily. Despite the emotional rollercoaster, the underlying message is "Think big and back yourself /u2013 you got this".

Additional credits Graphic Design and Art /u202cDirection: /u202cMarina Veziko Copy: Phil Forbes Photography: Aleksi Tikkala Animation: Otso Reitala Typeface: FK Grotesk Neue by Florian Karsten