Date of Birth/u00a0studio designed the new brand identity for Otto. Otto challenges the traditionally cold IT industry, it personifies what IT should be /u2014 Humanising Technology. Otto was born from a merger between two businesses, requiring a new name and identity to capture their new phase.

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During the Brand Positioning stage, Date of Birth discovered just how much their clients loved the people they interacted with. They felt this should be personified in the brand as much as possible, they needed to make IT fun and approachable.

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Otto acts as the name and mascot for the brand, seen through playful character illustrations, which add a human touch to the brand. Coupled with bright and eye-catching colors, Otto looks like nothing else in the category.