And studio designed the new brand identity for Opium Club,/u00a0one of the biggest electronic music venues and clubs located in Vilnius, Lithuania. Opium is not just a club/u00a0- it/u2019s a movement, a mindset. Working on this idea,/u00a0And defined one key element of this cult - language.

'Using only typography we created a new alphabet for Opium community. One letter defines the name of an event. For example, A stands for /u201cALL NIGHT LONG/u201d. Every symbol has a unique character and attitude that reflects the spirit of the event. We designed a visual language that embodies the bold, confident and loud spirit of the brand. The new identity gives Opium visual tools to grow beyond a dance party and into a cultural movement./u00a0We designed a visual language that embodies the bold, confident and loud spirit of the brand. The new identity gives Opium visual tools to grow beyond a dance party and into a cultural movement.'