Beautiful corporate identity for the fitness app Ob/u00e9. Design created by

Futura

, in Mexico.

Ob/u00e9 is an app for online exercise routines and classes. Futura's task was to give its branding a refreshment and an upgrade. The studio created a design that communicates the power and innovation of the brand, it makes it stand out from the conventional training programs with an avant-garde and highlighted look./u00a0

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The inspiration: James Turrel meets Dan Flavin. Futura created a powerful visual image: fresh, bright, fun, strong. It reflects energy with powerful and stimulating colors, dynamic forms performing together to compose a feeling of dynamism and transformation. The studio created Turrel inspired color gradient and iridescent texture. Combined with experimental and fun editorial design, it creates a dynamic brand, giving an illusion of constant movement./u00a0

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Ob/u00e9, sing the body electric.